During the existence of this crisis, a social reponsibility project which will be talked about for years to come : the discount selling campaign under the slogan named “Either by a Simit or buy an Automobile” caused revival of the markets and increased the moral values of the public. In a short period of time, this campaign was supported by the industry and commerce chambers and outspreaded throughout Turkey.
This was followed by the campaign named ‘’Nişantası is Open also on Sundays’’ with the collaboration of United Brands Association (BMD).
